Initial Research
Detailed, fast and efficient analysis of the current state based on rapid UX research. Benchmark, funnel analysis, interviews, online community research, customer support and satisfaction analysis.
Ideation & Alignment
Understand the business goals, strategy, vision & hypothesis. Turn ideas into KPIs and organized goals. Confirm the product market fit. Clarity on how you differentiate from competitors and your products benefits.
Conceptualization
Set general and team-based key goals to later define project scope. Imagine the ideal path for products design phase. Define a set high impact opportunities and solutions to achieve the desired outcome that meets your goals.